Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does not represent a localized element?
A) It serves McAloo tikki potato burger in India.
B) It uses the advertising slogan "I'm lovin' it."
C) It operates themed dining cars on the Swiss national rail system.
D) It has home delivery service in India.
E) It has slang nicknames such as MakDo in Philippines and McDo in France.

Question

Quizplus · Accepted Answer

The advertising slogan "I'm lovin' it" is a standardized element of McDonald's global marketing and is used in many countries around the world. It is not specific to any one local market.

Examples of Effective Global Marketing by McDonald's Include Both Standardized