In the context of global marketing,leverage means some type of advantage that a company enjoys by virtue of the fact that it has experience in its home country.

Question

Quizplus · Accepted Answer

Leverage in global marketing refers to the advantage a company gains from its resources, capabilities, or competencies that can be applied in multiple countries. It is not limited to experience in the home country.

In the Context of Global Marketing,leverage Means Some Type of Advantage