A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Name: A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

A geocentric orientation means the company sees the entire world as a potential market and aims to develop strategies that integrate and serve global needs, rather than focusing on individual national markets.

A Company with a Geocentric Orientation Views the World as a Potential