Parallel importing occurs when companies employ a(n)________ multinational pricing policy that calls for setting different prices in different country markets.
A)ethnocentric
B)polycentric
C)regiocentric
D)geocentric
E)extension

Question

Quizplus · Accepted Answer

Parallel importing typically happens under a polycentric pricing policy, where companies set different prices in different countries, often leading to situations where products are imported into a country from another market without the consent of the intellectual property owner, taking advantage of the price differences.

Parallel Importing Occurs When Companies Employ A(n)________ Multinational Pricing Policy