Which of the following constitutes formal research in the context of gathering information for a message?
A) Finding past correspondence
B) Conducting a survey
C) Reviewing sales records
D) Consulting with employees
E) Reviewing product descriptions

Question

Quizplus · Accepted Answer

Conducting a survey is a formal research method wherein a specific population is targeted and data is collected through standardized methods to provide empirical evidence for the message or communication being developed. While other options may provide useful information, they may not necessarily constitute formal research.

Which of the Following Constitutes Formal Research in the Context