_____ appeals predominate in messages for goods and services that do not perform any discernible rational function.
A) Emotional
B) Logical
C) Practical
D) Ethical
E) Feature-based

Question

Quizplus · Accepted Answer

When the goods and services do not have any rational functional benefit, emotional appeals are more effective. Emotional appeals target the customer's feelings, personal values, and desires, leading them to make decisions based on emotional responses rather than specified rational benefits. Choosing goods and services are irrational in nature is typically done based on emotional appeal.

_____ Appeals Predominate in Messages for Goods and Services That