Using a combination of mobile and database technology, Papa Romano's Pizza House keeps records of the pizza preferences of all its customers. Tommy likes ordering from Papa Romano's because when he calls, he just says "send me the usual" and hangs up. They already know where he lives, what kind of pizza he wants and what credit card to bill. The big increase in ordering and fulfillment efficiency represents an) _________________ for Papa Romano's.
A) Operational Cost
B) Strategic Mission
C) Competitive Advantage
D) Structural IT component

Question

Quizplus · Accepted Answer

By using technology to keep records of customer preferences, Papa Romano's has gained a competitive advantage over other pizza places. This has led to an increase in efficiency and customer satisfaction.

Using a Combination of Mobile and Database Technology, Papa Romano's