When a customer calls an organization's customer service center, the service representative has access to a complete history of the customer's previous calls as well as a list of the services they have purchased and a customer profitability score. All of this information is up-to-date and is accessed from the company's _________________.
A) Management Information System
B) Transactional Database System
C) Active Data warehouse ADW)
D) Online Transaction Processing OLTP) System

Question

Quizplus · Accepted Answer

An Active Data Warehouse (ADW) is a type of database system that is specifically designed to provide up-to-date and real-time access to critical business information, such as customer data. It allows service representatives to quickly and efficiently access a complete history of the customer's interactions with the company, as well as other relevant data such as their purchase history and profitability score. A Management Information System (MIS) is a broader term that refers to any system used to manage business information, while a Transactional Database System (TDS) and Online Transaction Processing (OLTP) System are both designed specifically for handling transactional data, but may not provide the real-time access to information required by customer service representatives.

When a Customer Calls an Organization's Customer Service Center, the Service