Paid search promotions PSP) is a constantly evolving discipline-part science, part creative strategy-which attempts to achieve higher search rankings based on the design and content of a Web site.

Question

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Paid search promotions (PSP) focus on advertising within the sponsored listings of a search engine or a partner site by paying either each time the ad is clicked (pay-per-click - PPC) or less commonly, when the ad is displayed (cost-per-impression - CPM), rather than achieving higher search rankings through the design and content of a website, which is the focus of search engine optimization (SEO).

Paid Search Promotions PSP) Is a Constantly Evolving Discipline-Part Science