________________________ is an umbrella term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company.
A) Search promotions
B) Online advertising
C) Search engine marketing
D) Results oriented advertising

Question

Quizplus · Accepted Answer

The term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company is search engine marketing (SEM). Search promotions and results oriented advertising are not commonly used terms in this context, and online advertising is a broader term that may encompass various forms of advertising beyond those associated with search engines.

________________________ Is an Umbrella Term That Describes Practices Associated with Increasing