Instead of treating mobile commerce and traditional retailing as separate retail channels, the National Retail Federation recommends an integrated strategy called dual-modality retailing.

Question

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The National Retail Federation does not recommend an integrated strategy called dual-modality retailing. Instead, the concept often discussed is "omnichannel retailing," which emphasizes a seamless customer experience across online and offline channels.

Instead of Treating Mobile Commerce and Traditional Retailing as Separate