To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.

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Many retailers are indeed using mobile check-in strategies and partnering with companies like Foursquare and Shopkick to take advantage of the growth of mobile device use.

To Take Advantage of the Growth of Mobile Device Use,many