The Foursquare app makes use of the mobile device's GPS system to determine the user's location. Foursquare can use this information to target consumers with timely and relevant promotional messages. This is an example of ____________________ marketing.
A) Geographic
B) Location-based
C) Augmented reality
D) Brand app

Question

Quizplus · Accepted Answer

Foursquare's use of the mobile device's GPS system to determine the user's location and target them with timely and relevant promotional messages is an example of location-based marketing.

The Foursquare App Makes Use of the Mobile Device's GPS