Ryan is collecting data in an attempt to show how the company's social media activity directly influenced sales revenue. For instance, he is looking at metrics like the probability that a customer purchases a product after reading a blog post or visiting the company's Facebook page. The metrics that Ryan is using are most likely ROI metrics.

Question

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ROI (Return on Investment) metrics are used to measure the return on investment from marketing and advertising campaigns. In this case, Ryan is trying to show how the company's social media activity directly influenced sales revenue, which is a common use case for ROI metrics.

Ryan Is Collecting Data in an Attempt to Show How