Increasing the number and frequency of high-quality ___________ increases the chance of being top-of-mind with customers when they are deciding on entertainment. Knowing what customers want can be a powerful competitive edge.
A) Touchpoints
B) Communication
C) Promotions
D) Feedback

Question

Quizplus · Accepted Answer

Touchpoints refer to any interaction between a customer and a brand, such as social media, email marketing, in-person experiences, and more. By increasing the number and frequency of these high-quality touchpoints, a brand can strengthen its relationship with customers and increase the likelihood of being top-of-mind when they are making purchasing decisions. This can also help a brand better understand what its customers want and tailor its offerings accordingly, providing a competitive edge.

Increasing the Number and Frequency of High-Quality ___________ Increases the Chance