Using self-service data mashup apps, nontechnical users can easily and quickly access, integrate, and display BI data from a variety of operational data sources, including those that are not integrated into the existing data warehouse, without having to understand the intricacies of the underlying data infrastructures, or schemas.

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Self-service data mashup apps allow nontechnical users to access and integrate a variety of data sources, without needing in-depth knowledge of the data infrastructures or schemas.

Using Self-Service Data Mashup Apps, Nontechnical Users Can Easily and Quickly