_____ retailing is the application of the same business strategy across all marketing channels.
A)Multichannel
B)Long tail
C)Omnichannel
D)Convenience

Question

Quizplus · Accepted Answer

Omnichannel retailing is the application of the same business strategy across all marketing channels, including brick-and-mortar stores, online stores, mobile apps, social media, and other digital channels. It emphasizes a seamless and consistent customer experience across all channels, allowing customers to shop however and wherever they prefer. Multichannel retailing refers to using multiple channels to reach customers but may not necessarily integrate them into a seamless experience. Long tail retailing refers to selling a large number of unique niche products rather than having a few best-selling products. Convenience retailing emphasizes providing easy access and quick service to customers, often through smaller stores or locations with extended hours.

_____ Retailing Is the Application of the Same Business Strategy