A(n) ____ is a logo, package design, phrase, sound, or word that enables a consumer to differentiate one company's products from another's.
A) trade secret
B) trademark
C) watermark
D) earmark

Question

Quizplus · Accepted Answer

A trademark is a symbol or word that is used by a company to distinguish its products or services from those of other companies. It is a form of intellectual property and gives the owner the exclusive rights to use that trademark in commerce. Other options like trade secret, watermark or earmark do not necessarily serve the purpose of differentiation of products or services.

A(n) ____ Is a Logo, Package Design, Phrase, Sound, or Word