Focus groups have a number of advantages, including a high volume of content, a quick and efficient process, and to the ability to:
A) coerce participation.
B) generalize to other populations.
C) handle large groups of people.
D) analyze group member interaction.

Question

Quizplus · Accepted Answer

Focus groups are designed to analyze group member interaction, which can provide valuable insights into beliefs, attitudes, and behaviors. While focus groups can generate a high volume of content, and the process is generally efficient, they are not necessarily suitable for coercing participation or handling large groups of people. It can also be challenging to generalize the results of a focus group to other populations, as the findings are highly context-specific.

Focus Groups Have a Number of Advantages, Including a High