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Which of the Following Comparisons Between Physical Goods Marketing and Services

Question 36

Multiple Choice

Which of the following comparisons between physical goods marketing and services marketing is FALSE?


A) In contrast to physical goods marketing,the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
B) In contrast to physical goods marketing,service marketers must manage the timing of demand rather than simply building demand for their products.
C) In contrast to physical goods marketing,anything that a services marker does in relation to the customer becomes a marketing activity.
D) All of the comparisons between physical goods marketing and services marketing are false.
E) All of the comparisons between physical goods marketing and services marketing are true.

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