Which of the following comparisons between physical goods marketing and services marketing is FALSE?
A) In contrast to physical goods marketing,the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
B) In contrast to physical goods marketing,service marketers must manage the timing of demand rather than simply building demand for their products.
C) In contrast to physical goods marketing,anything that a services marker does in relation to the customer becomes a marketing activity.
D) All of the comparisons between physical goods marketing and services marketing are false.
E) All of the comparisons between physical goods marketing and services marketing are true.
Correct Answer:
Verified
Q31: Which of the following statements does NOT
Q32: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q33: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q34: Which of the following conditions does NOT
Q35: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q37: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q38: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q39: Which of the following statements comparing services
Q40: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q41: Is services marketing really different from the
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