Which of the following statements about services is FALSE?
A)It is often not possible for customers to examine a service before it is performed.
B)Customers often help create the service that they are consuming.
C)The opportunity to generate revenue from a service performance disappears when some of the service provider's production capacity is not used during the service encounter.
D)There is little chance to correct a faulty service before it reaches the customer.
E)Customers often tend to feel less risk when purchasing a service compared to a physical good.

Question

Quizplus · Accepted Answer

Customers often perceive higher risk when purchasing services compared to physical goods because services are intangible, making it difficult to evaluate quality before consumption.

Which of the Following Statements About Services Is FALSE