When using an observational technique,service researchers must protect the customer's privacy.
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Q6: Experimental field testing is used to evaluate
Q7: Obtrusive observation data collection occurs when the
Q8: According to Len Berry,great service companies measure
Q9: Customer feedback cards are a type of
Q10: Service performance measurement seeks to understand the
Q12: A service failure occurs when a customer
Q13: Mystery shopping is an obtrusive method of
Q14: Measurement is the heart of quality improvement.
Q15: Focus groups are helpful for generating useful
Q16: A critical incident is an observable event
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