During a meeting of marketing managers,two different positioning approaches were discussed.During this discussion,a debate arose over whether the two positioning approaches were mass marketing efforts or market segment efforts.The president of the service organization asked you to help resolve the debate by explaining the difference between a mass marketing approach and a market segmentation approach to positioning a service offering.What would you say?

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The Answer of During a meeting of marketing managers,two different positioning approaches were discussed.During this discussion,a debate arose over whether the two positioning approaches were mass marketing efforts or market segment efforts.The president of the service organization asked you to help resolve the debate by explaining the difference between a mass marketing approach and a market segmentation approach to positioning a service offering.What would you say?

During a Meeting of Marketing Managers,two Different Positioning Approaches Were