Which of the following recommendations is (are) the most appropriate for a service organization seeking to be successful in its environmental scanning efforts?
A) Carefully monitor the service organization's internal environment
B) Carefully monitor the service organization's external environment
C) Use environmental scanning on an intermittent basis
D) Carefully monitoring the service organization's internal and external environments are the most appropriate for successful environmental scanning.
E) All of these recommendations are equally appropriate for successful environmental scanning.
Correct Answer:
Verified
Q26: The innovative service organization does not thrive
Q27: Planning a service strategy to create customer
Q28: Which of the following statements about a
Q29: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q30: From a services marketing mix perspective,which of
Q32: Which of the following conditions does NOT
Q33: Which of the following recommendations should service
Q34: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q35: The services operations approach provides the basis
Q36: The services marketing approach that an organization
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents