A standardization strategy implies that aspects of the service offered in all global markets are provided in the same manner.
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Q10: When entering global markets,the foreign direct investment
Q11: It is more complex to export services
Q12: Services organizations operating in one country use
Q13: Service organizations need not focus attention on
Q14: An inbound service export strategy involves sending
Q16: All cultures are similar in terms of
Q17: All cultures are similar in the extent
Q18: The Services Theater Framework is not very
Q19: Culture is the set of shared values
Q20: An outbound service export strategy involves bringing
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