COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________ are particularly well suited to stimulating short-run demand for a service with excess capacity.
Correct Answer:
Verified
Q26: Which of the following approaches is not
Q27: Which of the following is NOT an
Q28: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q29: The promotional element of the services marketing
Q30: Which of the following is NOT a
Q32: Advertising goals of services are sometimes captured
Q33: Service organizations are shifting their promotion strategies
Q34: Which,if any,of the following is NOT a
Q35: Which is NOT a services marketing mix
Q36: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
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