A vividness strategy is an advertising approach that attempts to tangibilize the intangible.
Correct Answer:
Verified
Q11: Sales promotions are not as good as
Q12: A service organization's overall promotional effort cannot
Q13: Advertising does not play a key role
Q14: When developing service advertisements,service organizations need not
Q15: Tangibilizing the service means making it more
Q17: Themes and symbols may be used to
Q18: Personal selling is an attractive tool for
Q19: Service firms can address the variability of
Q20: Word-of-mouth communication is often perceived as not
Q21: It is not yet possible to utilize
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