Unless an internal capability or resource is costly or difficult to imitate by competitors,the capability or resource is unlikely to lead to a sustainable competitive advantage.

Question

Quizplus · Accepted Answer

A capability or resource that is easy to imitate by competitors can be replicated quickly, eroding any competitive advantage that a company may have had. Therefore, only those capabilities or resources that are valuable, rare, and costly to imitate can lead to sustainable competitive advantage.

Unless an Internal Capability or Resource Is Costly or Difficult