Kelvin Crackers is evaluating the introduction of a new line of organic cracker products.Market research suggests that approximately one-third of sales of the new products will come at the expense of existing product lines.How should this 'cannibalization effect' be incorporated into the analysis?

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The Answer of Kelvin Crackers is evaluating the introduction of a new line of organic cracker products.Market research suggests that approximately one-third of sales of the new products will come at the expense of existing product lines.How should this 'cannibalization effect' be incorporated into the analysis?

Kelvin Crackers Is Evaluating the Introduction of a New Line