Products that are designed to be similar to and compete with existing products of other firms are called
A) innovations.
B) generics.
C) imitations.
D) house brands.
E) adaptations.

Question

Quizplus · Accepted Answer

Products that are designed to be similar to and compete with existing products of other firms are called imitations. Imitations are often created to offer a lower-priced alternative to a popular product in the market.

Products That Are Designed to Be Similar to and Compete