The part of a brand that can be spoken―letters, words, numbers, and/or pronounceable symbols―is called a
A) trademark.
B) brand mark.
C) brand name.
D) brand.
E) generic mark.

Question

Quizplus · Accepted Answer

The term to describe the part of a brand that can be spoken is the brand name. Therefore, the correct choice is C. A trademark refers to a legal protection for a brand or symbol, while a brand mark is the visual or graphic element of a brand. A brand encompasses all aspects of a product or company's identity, including its name, logo, design, messaging, and overall perception. A generic mark refers to a common word or phrase that is used to describe a category of products or services, and therefore cannot be trademarked.

The Part of a Brand That Can Be Spoken―letters, Words