A new product should be left in a test market long enough to
A) stimulate normal quarterly sales.
B) sell every prototype produced.
C) allow buyers a chance to repurchase the item.
D) establish brand loyalty.
E) reveal any major design "bugs."

Question

Quizplus · Accepted Answer

Allowing buyers a chance to repurchase the item helps gauge repeat purchase behavior and customer satisfaction, which are crucial for assessing the product's potential success in the broader market.

A New Product Should Be Left in a Test Market