The first stage of the product life-cycle is the ____ stage.
A) inventive
B) launching
C) discovery
D) introduction
E) growth

Question

Quizplus · Accepted Answer

The introduction stage is where a new product is first brought to the market, and sales are low as customers become aware of the product and its benefits. This stage typically involves heavy marketing and promotional efforts to create awareness and generate demand.

The First Stage of the Product Life-Cycle Is the ____