A manager at JCPenney discovers that Dillard's has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?
A)Secondary-market pricing
B)Periodic discounting
C)Reference pricing
D)Random discounting
E)Comparison discounting

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The Answer of A manager at JCPenney discovers that Dillard's has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?
A)Secondary-market pricing
B)Periodic discounting
C)Reference pricing
D)Random discounting
E)Comparison discounting

A Manager at JCPenney Discovers That Dillard's Has Reduced the Price