The marketing challenge of making potential customers aware of the product's existence and its features, benefits, and uses is prevalent in which of the product life-cycle stages?
A) Introduction
B) Maturity
C) Extension
D) Decline
E) Growth

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, marketing efforts are focused on creating awareness among potential customers about the new product and its features, benefits, and uses. As this is a new product, customers are unaware of its existence and marketing efforts need to be directed towards creating product recognition and building a strong brand image. Therefore, making potential customers aware of the product's existence and its features, benefits, and uses is the primary marketing challenge during this stage.

The Marketing Challenge of Making Potential Customers Aware of the Product's