A consumer product for which buyers will not accept a substitute, for which purchasers do not compare alternatives, and that is purchased infrequently and with extra effort on the buyer's part is a ____ product.
A) luxury
B) business
C) specialty
D) shopping
E) convenience

Question

Quizplus · Accepted Answer

A specialty product is defined as a product that is unique in nature, and buyers are not willing to accept a substitute. They are purchased infrequently, and buyers are willing to make extra effort to obtain the product. For example, a specific type of designer handbag or a rare collectible item can be categorized as a specialty product.

A Consumer Product for Which Buyers Will Not Accept a Substitute