Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand nam
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. The multiple-unit pricing strategy suggested by Travis is a(n) ____ strategy.
A)new product
B)psychological
C)equilibrium
D)promotional
E)place

Question

Quizplus · Accepted Answer

The multiple-unit pricing strategy suggested by Travis is a psychological strategy because it aims to influence consumer behavior and perception by offering a single price for multiple units. This pricing strategy is based on the psychological principle of perceived value, where consumers will see a greater value in buying multiple units for a single price.

Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It