The product life-cycle stage in which there is a decrease in the rate of sales growth, the sales curve begins to decline, and dealers simplify their product lines is called
A) growth.
B) decline.
C) extension.
D) introduction.
E) maturity.

Question

Quizplus · Accepted Answer

The described stage is Maturity wherein the sales growth slows down and eventually reaches a point of saturation which leads to a decline in sales growth. Dealers may simplify their product lines during this stage as they focus on products that are more profitable and popular among customers.

The Product Life-Cycle Stage in Which There Is a Decrease