Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand nam
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. As Click It management considers the pricing issues, they should know that all of the following are major pricing objectives except
A) status-quo pricing.
B) market-share goals.
C) survival.
D) profit minimization.
E) target return on investment.
Correct Answer:
Verified
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