The stage in the evolution of a new product in which a pool of ideas is created is called
A) product development.
B) screening.
C) idea generation.
D) test marketing
E) business analysis.

Question

Quizplus · Accepted Answer

Idea generation is the stage in the evolution of a new product in which a pool of ideas is created. This is the initial phase in which ideas are collected from various sources like customers, employees, competitors and other stakeholders. The other options like product development, screening, test marketing, and business analysis come after idea generation.

The Stage in the Evolution of a New Product in Which