When Pepsi introduced Mountain Dew Code Red,it was
A) expanding the width of its marketing mix.
B) increasing the depth of a product mix.
C) making minor modifications that did not broaden the marketing mix.
D) narrowing its marketing mix.
E) replacing poorly performing products.

Question

Quizplus · Accepted Answer

By introducing Mountain Dew Code Red, Pepsi was increasing the depth of its product mix by adding a new flavor variation to the Mountain Dew product line. This did not necessarily expand the width of its marketing mix, as it was still targeting the same consumer market with a similar product.

When Pepsi Introduced Mountain Dew Code Red,it Was