Which of the following is not a major factor contributing to brand equity?
A) Brand loyalty
B) Perceived brand quality
C) Brand awareness
D) Brand relationship
E) Brand associations

Question

Quizplus · Accepted Answer

Brand relationship is a major factor contributing to brand equity. The other options, including brand loyalty, perceived brand quality, brand awareness, and brand associations, are all important components of brand equity.

Which of the Following Is Not a Major Factor Contributing