Small companies that have expanded successfully into foreign markets tend to rely on all but which of the following strategies?
A)Research foreign markets thoroughly.
B)Focus on many countries initially.
C)Utilize government resources designed to help small companies establish an international presence.
D)Forge alliances with local partners.

Question

Quizplus · Accepted Answer

Small companies that have successfully expanded into foreign markets tend to focus on one or a few countries initially, rather than trying to enter many markets at once. This allows them to concentrate their resources and efforts in a more targeted way. The other strategies listed (researching foreign markets thoroughly, utilizing government resources, and forging local alliances) are all common methods used by small companies to establish a foothold in a new international market.

Small Companies That Have Expanded Successfully into Foreign Markets Tend