A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is ________.
A)total quality management (TQM)
B)time compression management (TCM)
C)customer experience management (CEM)
D)bootstrap marketing

Question

Quizplus · Accepted Answer

The marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is called time compression management (TCM). TCM is focused on minimizing the time it takes to complete various tasks in the manufacturing, delivery, and order fulfillment processes, which helps companies become more efficient and responsive to customer needs. TQM is a different approach focused on achieving high levels of product quality and customer satisfaction, CEM is focused on creating positive customer experiences to enhance loyalty and retention, and bootstrap marketing is a method for starting and growing a business with limited resources.

A Marketing Strategy That Relies on Three Principles to Speed