Which of the following bootstrap marketing tactic(s)allow a small company to utilize relationship marketing successfully?
A)Keep in close contact with customers with "thank you's" and other personal communication techniques.
B)Organize and sponsor a service or community-oriented project.
C)Launch a loyalty or frequent buyer program.
D)All of the above

Question

Quizplus · Accepted Answer

All of the above tactics mentioned can help a small company to utilize relationship marketing successfully. Keeping close contact with customers through personal communication techniques like 'thank you's' can help to build a strong bond between the company and the customer. Organizing and sponsoring a community-oriented project can attract customers' attention and create a positive impression of the company as a socially responsible entity. Meanwhile, launching a loyalty or frequent buyer program can encourage customer loyalty, resulting in repeat business and positive word-of-mouth marketing.

Which of the Following Bootstrap Marketing Tactic(s)allow a Small Company