A ________ is a descriptive fact about a product or service; a ________ is what the customer gains from that characteristic.
A) feature; benefit
B) feature; trait
C) benefit; feature
D) benefit; trait

Question

Quizplus · Accepted Answer

A feature is a characteristic of a product or service, while a benefit is what the customer gains from that characteristic. For example, a laptop may have a feature of a long battery life, but the benefit to the customer is that they can use the laptop for an extended period of time without needing to recharge it.

A ________ Is a Descriptive Fact About a Product or Service;