Management consulting firm McKinsey and Company states that more than ________ percent of the pricing problems on new products are the result of companies setting prices that are too low.
A) 20
B) 40
C) 60
D) 80
Correct Answer:
Verified
Q21: The "right" price depends on one factor
Q22: A common pricing mistake entrepreneurs often make
Q23: A pricing technique that sets different prices
Q24: The acceptable price range of a product
Q25: In general, entrepreneurs should _ head-to-head price
Q27: When pricing a new product, a small
Q28: Entrepreneurs that face rapidly rising costs in
Q29: _ pricing strategies work best in markets
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