Which of the following items is not a competitive advantage?
A) Consistently providing better customer service than the competition
B) Using a new patented manufacturing process that reduces manufacturing costs by 25%
C) Finding a better supplier at a lower cost
D) Cutting costs on shipping by 50%
E) Offering free samples during a two-week promotion

Question

Quizplus · Accepted Answer

Offering free samples during a two-week promotion is not a sustainable competitive advantage, as it is a temporary marketing tactic rather than a lasting aspect of the business strategy. The other options all represent potential long-term competitive advantages.

Which of the Following Items Is Not a Competitive Advantage