Marketing is the business function that identifies customers and their needs and wants.
Correct Answer:
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Q23: Explain the difference between features and benefits
Q24: Explain what market segmentation is and how
Q34: Analyze the buying process that leads customers
Q40: Marketing is the satisfying of customer needs
Q41: Online searches are an example of secondary
Q42: Secret shoppers are part of the tracking
Q43: What is tracking and how does it
Q44: Primary research is conducted directly on a
Q45: In the introduction stage of the product
Q49: Explain why marketing is considered the business
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