Nike sells sneakers, but it also markets sneakers, using ________ to get its message out to customers.
A) Advertising and publicity
B) Advertising
C) Publicity
D) None of the above

Question

Quizplus · Accepted Answer

Nike uses both advertising and publicity to market its sneakers. Advertising involves paid promotions through various media channels, such as television, print, and social media. Publicity, on the other hand, involves garnering attention through non-paid media sources, such as news articles, press releases, and word-of-mouth. Nike often utilizes both strategies to increase brand awareness and create a strong presence in the market.

Nike Sells Sneakers, but It Also Markets Sneakers, Using ________